University of Exeter Psychology of Media Resources
The Psychology of Media is led by Dr Brian Young
There are various journals available in both advertising
psychology and the psychology of media. I have tried to provide
a fairly complete listing below with their electronic
availability on either BIDS or PsycLIT. Remember that you can
only browse through the titles of papers on BIDS but you can read
abstracts of papers on PsycLIT.
Handy Hint (#1)
On PsycLIT (CD-ROM), if the command cc=2750 in the FIND mode is
used this will give many articles in the Psychology of the Mass
Media - at the last count there were 585 articles found from 1
January 1987 to November 1994 and 410 books or book chapters.
Relevant journals in advertising psychology
PsycLIT BIDS Lib
Advances in Consumer Research - +
International Journal of Marketing - -
Journal of Advertising + +
Journal of Advertising Research + + +
Journal of Consumer Research + + +
Journal of Consumer Psychology + ?
Psychology and Marketing + -
Current Issues and Research - -
Journal of Marketing + +
Journal of Marketing Research + +
International Journal of Advertising +
Journal of the Academy of Marketing Science
Books on advertising psychology
- Agres, S. J., Edell, J. A., and Dubitsky, T. M. (Eds.) (1990).
Emotion in Advertising: Theoretical and Practical Explanations.
Westport CT: Quorum Books.
- Cafferata, P. and Tybout, A. (Eds.) (1989). Cognitive and
Affective Responses to Advertising. Lexington MA: Lexington
- Clark, E. M., Brock, T. C., Stewart, D. W. (Eds.) (1994).
Attention, Attitude, and Affect in Response to Advertising.
Hillsdale, NJ: Erlbaum.
- Hecker, S. and Stewart, D. W. (Eds.) (1988). Nonverbal
Communication in Advertising. Lexington MA: Lexington Books.
- Leigh, J. H. and Martin, C. R. Jr. (Eds.) (1982). Current Issues
and Research in Advertising. Ann Arbor MI: Graduate School of
- Mitchell, A. A. (Ed.) (1993). Advertising Exposure, Memory and
Choice. Hillsdale NJ: Erlbaum.
- Percy, L. (Ed.) (1983). Advertising and Consumer Psychology.
Lexington MA: D. C. Heath.
- Young, B. M. (1990). Television Advertising and Children.
Oxford: Oxford University Press.
Relevant journals and annuals in media psychology
PsycLIT BIDS Lib
Human Communication Research + + -
Journal of Communication + + -
Communication Research + + +
Journal of Broadcasting
& Electronic Media + + -
Communication Yearbook + - +
Journal of Broadcasting - - -
Television Quarterly - - -
Critical Studies in
Mass Communication - + -
Media, Culture & Society - - +
Public Opinion Quarterly + + +
Books on media psychology
- Condry, J. (1989). The Psychology of Television. Hillsdale NJ:
- Harris, R. J. (1989). A Cognitive Psychology of Mass
Communication. Hillsdale N.J.: Lawrence Erlbaum.
- Livingstone, S. M. (1990). Making Sense of Television. Oxford:
- McQuail, D. (1994). Mass Communication Theory: An Introduction
(Third Edition). London: Sage
These books are only a selection - there is no set text for the
course. I shall distribute a collection of articles to each
student and a charge will be made to cover photocopying costs.
The course is divided into two main parts dealing with the
psychology of advertising and the psychology of television.
Other areas could have been covered but these two reflect my main
research interests. The first meeting consists of an
introduction to media, looking at media in the context of society
as a whole. The last meeting is a general evaluation and summary
of the course.
Here is a more detailed outline of the course. Note that there
are several articles listed for each week. You will have a copy
of each article and I will expect you to have read them before
you come to the seminar. Be prepared to give your opinion in
class on various questions based on the reading you have done.
January 17 Introduction.
- McQuail, D. (1994). Theory of media and theory of society. In D.
McQuail, Mass Communication Theory: An Introduction (Third
Edition). London: Sage. Chapter 3.
January 24 Advertising psychology I.
- East, R. (1990). Advertising and sales. The Psychologist,
- Murray, H. (1986). Advertising's effect on sales - proven or
just assumed? International Journal of Advertising, 5, 15-36.
- Harris, G. (1987). The implications of low-involvement theory
for advertising effectiveness. International Journal of
Advertising, 6, 207-221.
- Poiesz, T. B. C. (1990). Advertising and smoking maintenance.
International Journal of Advertising, 9, 37-58.
January 31 Advertising psychology II.
Zajonc, R. B. and Markus, H. (1982). Affective and cognitive
factors in preferences. Journal of Consumer Research, 9, 123-
- Tsal, Y. (1985). On the relationship between cognitive and
affective processes: A critique of Zajonc and Markus. Journal
of Consumer Research, 12, 358-362.
- Zajonc, R. B. and Markus, H. (1985). Must all affect be mediated
by cognition? Journal of Consumer Research, 12, 363-364.
- Perfect, T. J. and Askew, C. (1994). Print adverts: Not
remembered but memorable. Applied Cognitive Psychology, 8, 693-
- Zaichkowsky, J. L. (1985). Measuring the involvement construct.
Journal of Consumer Research, 12, 341-352.
- Cacioppo, J. T. and Petty, R. E. (1989). The elaboration
likelihood model: The role of affect and affect-laden
information processing in persuasion. In P. Cafferata and A.
Tybout (Eds.), Cognitive and Affective Responses to
Advertising. Lexington MA: Lexington Books. Chapter 5.
February 7 Children and advertising.
- Bjurtsrom, E. (1994). Children and Television Advertising.
Vallingby, Sweden: Konsumentverket.
- Bolton, R. N. (1983). Modeling the impact of television food
advertising on children's diets. In J. H. Leigh and C. R.
Martin Jr. (eds.), Current Issues and Research in Advertising.
Ann Arbor MI: Graduate School of Business Administration.
- Goldberg, M. E. (1990). A quasi-experiment assessing the
effectiveness of TV advertising directed to children. Journal
of Marketing Research, 27, 445-454.
- Goldstein, J. (1994). Children and Advertising: Policy
Implications of Scholarly Research. London: The Advertising
- Young, B. M. (1990). The role of advertising in the life of the
child: a review of some empirical findings. International
Journal of Advertising, 9, 1-14.
February 14 Psychology of Television: General.
- Cumberbatch, G. (1989). A Measure of Uncertainty: The Effects of
the Mass Media. London: Broadcasting Standards Council.
Chapter I. `Overview of the effects of mass media'.
- Cumberbatch writes well and this review is easy (for me anyway)
- Gunter, B. (1987). The psychological influences of television. In
H. Beloff and A. M. Colman (Eds.), Psychology Survey 6.
Leicester: The British Psychological Society. Pps. 276-304.
Another general review article written by a British psychologist
so you get a view from this side of the Atlantic. I'm saying
this because so much of the psychology of media literature is
- Cook, T. D., Kendzierski, D. A., and Thomas, S. V. (1985). The
implicit assumptions of television research: An analysis of the
1982 NIMH Report on Television and Behavior. In M. Gurevitch
and M. R. Levy (Eds.), Mass Communication Review Yearbook,
Volume 5. Beverly Hills: Sage. Chapter 8.
This is an extended review of an important `state-of-the-art'
report from the USA on television effects. Particularly useful
on the so-called panel studies of Milavsky and Huesmann that
looked at the role of televised violence in aggressive behaviour.
- Livingstone, S. M. (1988). Why people watch soap opera: An
analysis of the explanations of British viewers. European
Journal of Communication, 3(1), 55-80.
Sonia Livingstone manages to blend together successfully a
psychological vision of media studies with a semiological
approach to the subject and this study is characteristic of her
February 21 Reading week.
February 28 Psychology of Television: Children and Television.
- Dorr, A. (1980). When I was a child I thought as a child. In S.
B. Withey and R. P. Abeles (Eds.) Television and Social
Behavior: Beyond Violence and Children. Hillsdale NJ: Lawrence
Erlbaum. Chapter 9.
- Jaglom, L. M. and Gardner, H. (1981). The preschool television
viewer as anthropologist. In H. Kelly and H. Gardner (Eds.),
Viewing Children Through Television. San Francisco: Jossey-
Bass. Chapter 1.
- Wadsworth, A. J. (1989). The uses and effects of mass
communication during childhood. In J. F. Nussbaum (Ed.), Life-
span Communication: Normative Processes. Hillsdale NJ: Erlbaum.
- Potter, W. J. (1986). Perceived reality and the cultivation
hypothesis. Journal of Broadcasting and Electronic Media,
An empirical piece of work trying to test the cultivation
hypothesis good on conceptual analysis.
- Sparks, G. G. and Cantor, J. (1986). Developmental differences in
fright responses to a television program depicting a character
transformation. Journal of Broadcasting and Electronic Media,
A fascinating study showing that children respond very
differently at different ages to the `Jekyll-and-Hyde' changes
that occur in drama.
- Cantor, J., Sparks, G. G., and Hoffner, C. (1988). Calming
children's television fears: Mr. Rogers vs. The Incredible
Hulk. Journal of Broadcasting and Electronic Media, 32(3),
To be read in conjunction with Sparks and Cantor (1986).
March 6 Psychology of Television: Effects (violence).
- McGuire, W. J. (1986). The myth of massive media impact:
savagings and salvagings. In G. E. Comstock (Ed.), Public
Communication and Behavior: Volume 1. New York, NY: Academic
A large summary - full of findings - but a bit indigestible.
Use for reference. The organisation into different kinds of
effects is useful.
- Rule, B. G. and Ferguson, T. J. (1986). The effects of media
violence on attitudes, emotions, and cognitions. Journal of
Social Issues, 42(3), 29-50.
- Geen, R. G. and Thomas, S. L. (1986). The immediate effects of
media violence on behavior. Journal of Social Issues, 42(3),
- Comstock, G. (1994). The effects of television violence on
antisocial behavior: A meta-analysis. Communication Research,
March 13 General evaluation, summary, and discussion of course.
By examination and essay (see handbook). The essay title for
this year is: What makes the news newsworthy?
- Brian Young, Psychology Dept, University of Exeter, EX4 4QG, UK.
- JANET: B.M.Young@uk.ac.exeter VOICE: +44 1392 264614 (DDI)
- INTERNET: B.M.Young@exeter.ac.uk FAX: +44 1392 264623